{"id":598,"date":"2026-10-26T03:49:12","date_gmt":"2026-10-26T03:49:12","guid":{"rendered":"https:\/\/sitefitters.com\/learn\/glossary\/email-deliverability\/"},"modified":"2026-10-26T03:49:12","modified_gmt":"2026-10-26T03:49:12","slug":"email-deliverability","status":"publish","type":"page","link":"https:\/\/sitefitters.com\/fr\/learn\/glossary\/email-deliverability\/","title":{"rendered":"Email deliverability"},"content":{"rendered":"<section class=\"sfl-hero sfl-hero-s\"><div class=\"sfl-w\"><div class=\"sfl-bc\"><a href=\"\/fr\/learn\/\">Learn<\/a> \/ <a href=\"\/fr\/learn\/glossary\/\">Glossary<\/a> \/ <a href=\"\/fr\/learn\/glossary\/#topic-email\" style=\"color:#FB923C\">Business Email<\/a><\/div><h1>Email Deliverability <em>Explained.<\/em><\/h1><div class=\"sfl-def\"><small>In one sentence<\/small>Email deliverability is how reliably your messages reach recipients&#8217; inboxes rather than bouncing or landing in spam folders.<\/div><\/div><\/section><div class=\"sfl-w sfl-art\"><article class=\"sfl-prose\"><h2>What It Is<\/h2><p>Email deliverability describes whether your messages actually reach the inbox. Sending an email is not the same as delivering it. Along the way, the receiving provider decides whether to accept the message, put it in spam, or reject it. Those decisions depend on your domain&#8217;s authentication (SPF, DKIM and DMARC), your sending history, how many people mark your mail as spam, and the content itself.<\/p><h2>Why It Matters for Your Business<\/h2><p>If your emails are not delivered, nothing else you write matters. A contractor&#8217;s quotes, a salon&#8217;s appointment reminders or a shop&#8217;s order confirmations can all disappear into spam, and the customer simply thinks you never replied. Poor deliverability often goes unnoticed for a long time, because senders rarely get a clear error when a message is filtered.<\/p><h2>Good to Know<\/h2><p>Authenticate your domain, keep your mailing lists clean, and only email people who asked to hear from you. Make unsubscribing easy, since a quick unsubscribe is better than a spam complaint. Send website form notifications through a proper email service instead of the web server. Every so often, send a test to a few personal accounts on different providers and check where it lands.<\/p><div class=\"sfl-box\"><h4>Related terms<\/h4><div class=\"sfl-rel\"><a href=\"\/fr\/learn\/glossary\/spf-record\/\">SPF record<\/a><a href=\"\/fr\/learn\/glossary\/dkim\/\">DKIM<\/a><a href=\"\/fr\/learn\/glossary\/dmarc\/\">DMARC<\/a><a href=\"\/fr\/learn\/glossary\/smtp\/\">SMTP<\/a><a href=\"\/fr\/learn\/glossary\/dedicated-ip\/\">IP d\u00e9di\u00e9e<\/a><\/div><\/div><nav class=\"sfl-pn\"><a href=\"\/fr\/learn\/glossary\/email-alias\/\"><small>\u2190 Previous<\/small><b>Email alias<\/b><\/a><a href=\"\/fr\/learn\/glossary\/email-forwarder\/\" class=\"r\"><small>Next \u2192<\/small><b>Email forwarder<\/b><\/a><\/nav><\/article><aside class=\"sfl-aside\"><div class=\"sfl-box sfl-box-o\"><h4>Want email set up for you?<\/h4><p>We set up business email on your domain, with SPF, DKIM and DMARC so it reaches the inbox.<\/p><a class=\"sfl-btn sfl-btn-w\" href=\"\/fr\/contact-us\/\">Parlons-en<\/a><\/div><div class=\"sfl-box\"><h4>Step-by-step guides<\/h4><div class=\"sfl-rel sfl-col\"><a href=\"\/fr\/learn\/guides\/set-up-spf-dkim-dmarc\/\">How to Set Up SPF, DKIM and DMARC So Your Emails Don&#8217;t Land in Spam<\/a><\/div><\/div><div class=\"sfl-box\"><h4>More in Business Email<\/h4><div class=\"sfl-chips\"><a href=\"\/fr\/learn\/glossary\/business-email\/\">Business email<\/a><a href=\"\/fr\/learn\/glossary\/mailbox\/\">Mailbox<\/a><a href=\"\/fr\/learn\/glossary\/email-forwarder\/\">Email forwarder<\/a><a href=\"\/fr\/learn\/glossary\/email-alias\/\">Email alias<\/a><a href=\"\/fr\/learn\/glossary\/smtp\/\">SMTP<\/a><a href=\"\/fr\/learn\/glossary\/imap\/\">IMAP<\/a><a href=\"\/fr\/learn\/glossary\/pop3\/\">POP3<\/a><a href=\"\/fr\/learn\/glossary\/webmail\/\">Webmail<\/a><\/div><\/div><\/aside><\/div><script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"DefinedTerm\",\"name\":\"Email deliverability\",\"description\":\"Email deliverability is how reliably your messages reach recipients' inboxes rather than bouncing or landing in spam folders.\",\"url\":\"https:\/\/sitefitters.com\/learn\/glossary\/email-deliverability\/\",\"inDefinedTermSet\":{\"@type\":\"DefinedTermSet\",\"name\":\"Business Website 101 Glossary\",\"url\":\"https:\/\/sitefitters.com\/learn\/glossary\/\"}}<\/script>","protected":false},"excerpt":{"rendered":"<p>Learn \/ Glossary \/ Business Email Email Deliverability Explained. In one sentenceEmail deliverability is how reliably your messages reach recipients&#8217; inboxes rather than bouncing or landing in spam folders. What It Is Email deliverability describes whether your messages actually reach the inbox. Sending an email is not the same as delivering it. Along the way, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":532,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"sitefitters-canvas.php","meta":{"_acf_changed":false,"_yoast_wpseo_title":"Email Deliverability: What It Means | Website Glossary","_yoast_wpseo_metadesc":"Email deliverability is how reliably your messages reach recipients' inboxes rather than bouncing or landing in spam folders.","sfb_learn":"1","footnotes":""},"class_list":["post-598","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.7 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Email Deliverability: What It Means | Website Glossary<\/title>\n<meta name=\"description\" content=\"Email deliverability is how reliably your messages reach recipients&#039; inboxes rather than bouncing or landing in spam folders.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sitefitters.com\/fr\/learn\/glossary\/email-deliverability\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Email deliverability\" \/>\n<meta property=\"og:description\" content=\"Email deliverability is how reliably your messages reach recipients&#039; 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