{"id":607,"date":"2026-10-26T03:49:16","date_gmt":"2026-10-26T03:49:16","guid":{"rendered":"https:\/\/sitefitters.com\/learn\/glossary\/google-business-profile\/"},"modified":"2026-10-26T03:49:16","modified_gmt":"2026-10-26T03:49:16","slug":"google-business-profile","status":"publish","type":"page","link":"https:\/\/sitefitters.com\/fr\/learn\/glossary\/google-business-profile\/","title":{"rendered":"Google Business Profile"},"content":{"rendered":"<section class=\"sfl-hero sfl-hero-s\"><div class=\"sfl-w\"><div class=\"sfl-bc\"><a href=\"\/fr\/learn\/\">Learn<\/a> \/ <a href=\"\/fr\/learn\/glossary\/\">Glossary<\/a> \/ <a href=\"\/fr\/learn\/glossary\/#topic-seo\" style=\"color:#FBBF24\">SEO &amp; Local Search<\/a><\/div><h1>Google Business Profile <em>Explained.<\/em><\/h1><div class=\"sfl-def\"><small>In one sentence<\/small>Google Business Profile is Google&#8217;s free business listing tool, formerly Google My Business, that controls how your business appears in Google Search and Maps.<\/div><\/div><\/section><div class=\"sfl-w sfl-art\"><article class=\"sfl-prose\"><h2>What It Is<\/h2><p>Google Business Profile is the free listing that shows your business on Google Maps and in the panel that appears when someone searches your name. It holds your address or service area, phone number, hours, website, photos, services and reviews. It used to be called Google My Business. You claim and verify it through Google, then manage it from Google Search, Maps or the business profile dashboard.<\/p><h2>Why It Matters for Your Business<\/h2><p>For many local businesses, this profile is seen more often than the website itself. People call, ask for directions or read reviews right from the listing. A tennis coach with complete details, recent photos, a booking link and many positive reviews looks active and trustworthy compared with a bare listing that still shows old hours.<\/p><h2>Good to Know<\/h2><p>Tip: keep hours current, including holidays, choose the most accurate primary category and reply to every review politely, even negative ones. Post updates and photos now and then. Make sure the name, address and phone exactly match your website. Never use a fake address or keyword-stuffed name, which can get the profile suspended.<\/p><div class=\"sfl-box\"><h4>Related terms<\/h4><div class=\"sfl-rel\"><a href=\"\/fr\/learn\/glossary\/local-seo\/\">SEO local<\/a><a href=\"\/fr\/learn\/glossary\/nap-consistency\/\">NAP consistency<\/a><a href=\"\/fr\/learn\/glossary\/schema-markup\/\">Schema markup<\/a><a href=\"\/fr\/learn\/glossary\/off-page-seo\/\">Off-page SEO<\/a><a href=\"\/fr\/learn\/glossary\/google-search-console\/\">Google Search Console<\/a><\/div><\/div><nav class=\"sfl-pn\"><a href=\"\/fr\/learn\/glossary\/google-analytics\/\"><small>\u2190 Previous<\/small><b>Google Analytics<\/b><\/a><a href=\"\/fr\/learn\/glossary\/google-search-console\/\" class=\"r\"><small>Next \u2192<\/small><b>Google Search Console<\/b><\/a><\/nav><\/article><aside class=\"sfl-aside\"><div class=\"sfl-box sfl-box-o\"><h4>Want to be found on Google?<\/h4><p>On-page SEO, Google Business Profile and analytics are built into our website packages.<\/p><a class=\"sfl-btn sfl-btn-w\" href=\"\/fr\/web-design-development\/#pricing\">See website packages<\/a><\/div><div class=\"sfl-box\"><h4>Step-by-step guides<\/h4><div class=\"sfl-rel sfl-col\"><a href=\"\/fr\/learn\/guides\/set-up-google-business-profile\/\">How to Set Up and Optimize Your Google Business Profile<\/a><\/div><\/div><div class=\"sfl-box\"><h4>More in SEO &amp; Local Search<\/h4><div class=\"sfl-chips\"><a href=\"\/fr\/learn\/glossary\/search-engine-optimization\/\">Search engine optimization<\/a><a href=\"\/fr\/learn\/glossary\/keyword\/\">Keyword<\/a><a href=\"\/fr\/learn\/glossary\/keyword-research\/\">Keyword research<\/a><a href=\"\/fr\/learn\/glossary\/search-intent\/\">Search intent<\/a><a href=\"\/fr\/learn\/glossary\/on-page-seo\/\">On-page SEO<\/a><a href=\"\/fr\/learn\/glossary\/off-page-seo\/\">Off-page SEO<\/a><a href=\"\/fr\/learn\/glossary\/technical-seo\/\">Technical SEO<\/a><a href=\"\/fr\/learn\/glossary\/title-tag\/\">Title tag<\/a><\/div><\/div><\/aside><\/div><script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"DefinedTerm\",\"name\":\"Google Business Profile\",\"description\":\"Google Business Profile is Google's free business listing tool, formerly Google My Business, that controls how your business appears in Google Search and Maps.\",\"url\":\"https:\/\/sitefitters.com\/learn\/glossary\/google-business-profile\/\",\"inDefinedTermSet\":{\"@type\":\"DefinedTermSet\",\"name\":\"Business Website 101 Glossary\",\"url\":\"https:\/\/sitefitters.com\/learn\/glossary\/\"}}<\/script>","protected":false},"excerpt":{"rendered":"<p>Learn \/ Glossary \/ SEO &amp; Local Search Google Business Profile Explained. In one sentenceGoogle Business Profile is Google&#8217;s free business listing tool, formerly Google My Business, that controls how your business appears in Google Search and Maps. What It Is Google Business Profile is the free listing that shows your business on Google Maps [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":532,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"sitefitters-canvas.php","meta":{"_acf_changed":false,"_yoast_wpseo_title":"Google Business Profile: What It Means | Website Glossary","_yoast_wpseo_metadesc":"Google Business Profile is Google's free business listing tool, formerly Google My Business, that controls how your business appears in Google Search and Maps.","sfb_learn":"1","footnotes":""},"class_list":["post-607","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.7 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Google Business Profile: What It Means | Website Glossary<\/title>\n<meta name=\"description\" content=\"Google Business Profile is Google&#039;s free business listing tool, formerly Google My Business, that controls how your business appears in Google Search and Maps.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sitefitters.com\/fr\/learn\/glossary\/google-business-profile\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Business Profile\" \/>\n<meta property=\"og:description\" content=\"Google Business Profile is Google&#039;s free business listing tool, formerly Google My Business, that controls how your business appears in Google Search and Maps.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sitefitters.com\/fr\/learn\/glossary\/google-business-profile\/\" \/>\n<meta property=\"og:site_name\" content=\"Sitefitters\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/sitefitters.com\\\/learn\\\/glossary\\\/google-business-profile\\\/\",\"url\":\"https:\\\/\\\/sitefitters.com\\\/learn\\\/glossary\\\/google-business-profile\\\/\",\"name\":\"Google Business Profile: What It Means | Website Glossary\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sitefitters.com\\\/#website\"},\"datePublished\":\"2026-10-26T03:49:16+00:00\",\"description\":\"Google Business Profile is Google's free business listing tool, formerly Google My Business, that controls how your business appears in Google Search and Maps.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/sitefitters.com\\\/learn\\\/glossary\\\/google-business-profile\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/sitefitters.com\\\/learn\\\/glossary\\\/google-business-profile\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/sitefitters.com\\\/learn\\\/glossary\\\/google-business-profile\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/sitefitters.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Business Website 101\",\"item\":\"https:\\\/\\\/sitefitters.com\\\/learn\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Website Glossary A\u2013Z\",\"item\":\"https:\\\/\\\/sitefitters.com\\\/learn\\\/glossary\\\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Google Business Profile\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/sitefitters.com\\\/#website\",\"url\":\"https:\\\/\\\/sitefitters.com\\\/\",\"name\":\"Sitefitters\",\"description\":\"Custom Websites, Apps &amp; 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