{"id":624,"date":"2026-10-26T03:49:22","date_gmt":"2026-10-26T03:49:22","guid":{"rendered":"https:\/\/sitefitters.com\/learn\/glossary\/landing-page\/"},"modified":"2026-10-26T03:49:22","modified_gmt":"2026-10-26T03:49:22","slug":"landing-page","status":"publish","type":"page","link":"https:\/\/sitefitters.com\/fr\/learn\/glossary\/landing-page\/","title":{"rendered":"Landing page"},"content":{"rendered":"
Learn<\/a> \/ Glossary<\/a> \/ Design & User Experience<\/a><\/div>

Landing Page Explained.<\/em><\/h1>
In one sentence<\/small>A landing page is a focused web page built for one purpose, such as a promotion or ad campaign, that guides visitors toward a single action.<\/div><\/div><\/section>

What It Is<\/h2>

A landing page is a single page designed around one goal. Visitors usually arrive there from an ad, an email, a social post or a search result. Unlike a homepage, which introduces your whole business, a landing page talks about one offer and asks for one action. It is like a dedicated display table for a single seasonal product.<\/p>

Why It Matters for Your Business<\/h2>

Landing pages make advertising work harder. If a tennis coach runs an ad for a summer camp, sending people to a page all about that camp, with dates, price, photos and a sign-up button, will usually convert better than sending them to a general homepage where they must hunt for the details.<\/p>

Good to Know<\/h2>

Match the landing page to the ad that sent people there, using the same wording and offer. Remove distractions such as the full menu, and keep the form as short as possible. Every extra field or link is another reason for a visitor to leave without acting.<\/p>

Related terms<\/h4>
Call to action<\/a>Conversion rate<\/a>Homepage<\/a>Copywriting<\/a>Web form<\/a><\/div><\/div>