{"id":658,"date":"2026-10-26T03:49:42","date_gmt":"2026-10-26T03:49:42","guid":{"rendered":"https:\/\/sitefitters.com\/learn\/glossary\/schema-markup\/"},"modified":"2026-10-26T03:49:42","modified_gmt":"2026-10-26T03:49:42","slug":"schema-markup","status":"publish","type":"page","link":"https:\/\/sitefitters.com\/fr\/learn\/glossary\/schema-markup\/","title":{"rendered":"Schema markup"},"content":{"rendered":"<section class=\"sfl-hero sfl-hero-s\"><div class=\"sfl-w\"><div class=\"sfl-bc\"><a href=\"\/fr\/learn\/\">Learn<\/a> \/ <a href=\"\/fr\/learn\/glossary\/\">Glossary<\/a> \/ <a href=\"\/fr\/learn\/glossary\/#topic-seo\" style=\"color:#FBBF24\">SEO &amp; Local Search<\/a><\/div><h1>Schema Markup <em>Explained.<\/em><\/h1><div class=\"sfl-def\"><small>In one sentence<\/small>Schema markup is structured code added to a web page that describes its content, such as your business, hours, reviews or events, in a format search engines understand.<\/div><\/div><\/section><div class=\"sfl-w sfl-art\"><article class=\"sfl-prose\"><h2>What It Is<\/h2><p>Schema markup is a standard vocabulary (from Schema.org) for labeling information on a page so search engines know exactly what it means. Your page may say &quot;Open 9 to 5,&quot; but schema markup tells Google, in code, that these are your business hours. It is like filling out a form with labeled boxes rather than writing a paragraph. It is usually added in a format called JSON-LD, which visitors never see.<\/p><h2>Why It Matters for Your Business<\/h2><p>Schema can make your search listings richer and clearer. Pages with the right markup may be eligible for enhanced results, such as event dates, product prices and availability, or breadcrumb trails. A local business can describe its name, address, phone, hours and service area, which helps search engines connect the website with the business in their local results.<\/p><h2>Good to Know<\/h2><p>Tip: many WordPress SEO plugins add basic schema automatically, and they let you choose the right business type. Test pages with Google&#8217;s Rich Results Test. Only mark up information that is visible and true on the page. Adding fake reviews or misleading details can lead Google to ignore your markup or take action against the site.<\/p><div class=\"sfl-box\"><h4>Related terms<\/h4><div class=\"sfl-rel\"><a href=\"\/fr\/learn\/glossary\/technical-seo\/\">Technical SEO<\/a><a href=\"\/fr\/learn\/glossary\/local-seo\/\">SEO local<\/a><a href=\"\/fr\/learn\/glossary\/google-business-profile\/\">Google Business Profile<\/a><a href=\"\/fr\/learn\/glossary\/nap-consistency\/\">NAP consistency<\/a><a href=\"\/fr\/learn\/glossary\/html\/\">HTML<\/a><\/div><\/div><nav class=\"sfl-pn\"><a href=\"\/fr\/learn\/glossary\/root-access\/\"><small>\u2190 Previous<\/small><b>Root access<\/b><\/a><a href=\"\/fr\/learn\/glossary\/search-engine-optimization\/\" class=\"r\"><small>Next \u2192<\/small><b>Search engine optimization<\/b><\/a><\/nav><\/article><aside class=\"sfl-aside\"><div class=\"sfl-box sfl-box-o\"><h4>Want to be found on Google?<\/h4><p>On-page SEO, Google Business Profile and analytics are built into our website packages.<\/p><a class=\"sfl-btn sfl-btn-w\" href=\"\/fr\/web-design-development\/#pricing\">See website packages<\/a><\/div><div class=\"sfl-box\"><h4>More in SEO &amp; Local Search<\/h4><div class=\"sfl-chips\"><a href=\"\/fr\/learn\/glossary\/search-engine-optimization\/\">Search engine optimization<\/a><a href=\"\/fr\/learn\/glossary\/keyword\/\">Keyword<\/a><a href=\"\/fr\/learn\/glossary\/keyword-research\/\">Keyword research<\/a><a href=\"\/fr\/learn\/glossary\/search-intent\/\">Search intent<\/a><a href=\"\/fr\/learn\/glossary\/on-page-seo\/\">On-page SEO<\/a><a href=\"\/fr\/learn\/glossary\/off-page-seo\/\">Off-page SEO<\/a><a href=\"\/fr\/learn\/glossary\/technical-seo\/\">Technical SEO<\/a><a href=\"\/fr\/learn\/glossary\/title-tag\/\">Title tag<\/a><\/div><\/div><\/aside><\/div><script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"DefinedTerm\",\"name\":\"Schema markup\",\"description\":\"Schema markup is structured code added to a web page that describes its content, such as your business, hours, reviews or events, in a format search engines understand.\",\"url\":\"https:\/\/sitefitters.com\/learn\/glossary\/schema-markup\/\",\"inDefinedTermSet\":{\"@type\":\"DefinedTermSet\",\"name\":\"Business Website 101 Glossary\",\"url\":\"https:\/\/sitefitters.com\/learn\/glossary\/\"}}<\/script>","protected":false},"excerpt":{"rendered":"<p>Learn \/ Glossary \/ SEO &amp; Local Search Schema Markup Explained. In one sentenceSchema markup is structured code added to a web page that describes its content, such as your business, hours, reviews or events, in a format search engines understand. What It Is Schema markup is a standard vocabulary (from Schema.org) for labeling information [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":532,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"sitefitters-canvas.php","meta":{"_acf_changed":false,"_yoast_wpseo_title":"Schema Markup: What It Means | Website Glossary","_yoast_wpseo_metadesc":"Schema markup is structured code added to a web page that describes its content, such as your business, hours, reviews or events, in a format search engines understand.","sfb_learn":"1","footnotes":""},"class_list":["post-658","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.7 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Schema Markup: What It Means | Website Glossary<\/title>\n<meta name=\"description\" content=\"Schema markup is structured code added to a web page that describes its content, such as your business, hours, reviews or events, in a format search engines understand.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sitefitters.com\/fr\/learn\/glossary\/schema-markup\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Schema markup\" \/>\n<meta property=\"og:description\" content=\"Schema markup is structured code added to a web page that describes its content, such as your business, hours, reviews or events, in a format search engines understand.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sitefitters.com\/fr\/learn\/glossary\/schema-markup\/\" \/>\n<meta property=\"og:site_name\" content=\"Sitefitters\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/sitefitters.com\\\/learn\\\/glossary\\\/schema-markup\\\/\",\"url\":\"https:\\\/\\\/sitefitters.com\\\/learn\\\/glossary\\\/schema-markup\\\/\",\"name\":\"Schema Markup: What It Means | Website Glossary\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sitefitters.com\\\/#website\"},\"datePublished\":\"2026-10-26T03:49:42+00:00\",\"description\":\"Schema markup is structured code added to a web page that describes its content, such as your business, hours, reviews or events, in a format search engines understand.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/sitefitters.com\\\/learn\\\/glossary\\\/schema-markup\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/sitefitters.com\\\/learn\\\/glossary\\\/schema-markup\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/sitefitters.com\\\/learn\\\/glossary\\\/schema-markup\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/sitefitters.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Business Website 101\",\"item\":\"https:\\\/\\\/sitefitters.com\\\/learn\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Website Glossary A\u2013Z\",\"item\":\"https:\\\/\\\/sitefitters.com\\\/learn\\\/glossary\\\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Schema markup\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/sitefitters.com\\\/#website\",\"url\":\"https:\\\/\\\/sitefitters.com\\\/\",\"name\":\"Sitefitters\",\"description\":\"Custom Websites, Apps &amp; 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