What It Is
A color palette is the defined group of colors your website uses, typically a main brand color, one or two supporting colors, and neutrals such as white, gray and near-black. Each color has a job, like backgrounds, headings or buttons. It is like choosing the paint scheme for your shop and sticking to it in every room.
Why It Matters for Your Business
A consistent palette makes your business look professional and recognizable. It also guides visitors. If every "Book now" button uses the same accent color and nothing else does, people learn to spot it. A contractor who uses the same colors on the truck, website and invoices builds stronger recognition over time.
Good to Know
Check that text has enough contrast against its background. Light gray text on white, or white text on a pale color, may look stylish but is hard for many people to read, and it can cause accessibility problems. Free online contrast checkers can test this in seconds.