What It Is
A title tag is a short piece of HTML code that names a page. Visitors usually see it on their browser tab, and search engines often use it as the blue clickable headline in results. It works like the label on the spine of a book: it should say clearly what is inside. In WordPress, SEO plugins let you write a custom title for each page without editing code.
Why It Matters for Your Business
The title is one of the strongest hints you give search engines about a page’s topic, and it is often the first thing a searcher reads. Compare "Home" with "Kids Tennis Lessons in Evanston | Coach Name." The second tells Google and the searcher exactly what the page offers and where, which earns more relevant clicks.
Good to Know
Tip: give every page a unique title, put the main topic near the start and add your location if you serve a local area. Aim for roughly 50 to 60 characters so it is less likely to be cut off. Google may rewrite titles it finds unclear, so a clear, accurate title is the best way to keep yours.