What It Is
A favicon is the tiny image that appears next to your page title in a browser tab. It also shows up in bookmarks, browser history and, on Google, next to your site name in search results. When someone saves your site to a phone’s home screen, a larger version of the icon is used. It is like the small emblem on a key fob that helps you spot the right key.
Why It Matters for Your Business
A favicon is a small detail that makes a business look finished and trustworthy. When a customer has many tabs open, your icon helps them find your site again. A blank or default icon can make a site look unfinished, especially next to competitors in search results.
Good to Know
Full logos with words rarely work at such a small size. Use a simple mark, an initial or a symbol from your logo, with strong contrast so it stays clear on light and dark backgrounds. Preview it in a real browser tab before you approve it, since tiny details disappear at that size.