What It Is
An integration links your website to another service so information moves between them without anyone copying it by hand. It is like connecting two rooms with a hallway instead of carrying boxes outside and around the building. Integrations can be built into a plugin, offered by the other service, or custom-built by a developer using that service’s API. Connector tools such as Zapier or Make can also link apps without custom code.
Why It Matters for Your Business
Integrations save time and cut errors. Picture a salon whose online booking form adds each client to its appointment calendar, sends a confirmation text and adds the client to a monthly newsletter list. Without integrations, someone at the front desk would type that information three times, and mistakes would creep in. The right connections let a small team look and work like a bigger one.
Good to Know
Tip: write down every integration your site depends on, along with who owns each account. When a password changes or a subscription lapses, an integration can quietly stop working. A simple list makes it easy to check that leads, bookings and payments are still flowing, especially after a website update.