What It Is
NAP stands for Name, Address and Phone number. NAP consistency means these details match across your website, your Google Business Profile, social media pages, review sites and directories like Yelp or industry listings. Search engines compare these sources to confirm your business is real and located where you say it is. Think of it as making sure every phonebook lists you the same way.
Why It Matters for Your Business
Mismatched details confuse both customers and search engines. If a salon moved two years ago and its old address still appears on several directories, customers may show up at the wrong place, and Google may be less confident about which location is correct. Clean, matching details support stronger local rankings and fewer frustrated calls.
Good to Know
Tip: decide on one exact format, such as "Suite 200" versus "#200," and use it everywhere. Search for your business name and old phone numbers to find outdated listings, then update or claim them. After a move, a name change or a new phone number, put updating listings on your checklist alongside the website.