What It Is
A website builder is a hosted service that bundles everything in one subscription: design templates, a drag-and-drop editor, hosting and often email or store features. You sign up, pick a template and start editing, with no software to install. It is like renting a furnished apartment. You can move in fast and rearrange things, but you cannot knock down walls, and the landlord sets the rules.
Why It Matters for Your Business
For a brand-new business with a tiny budget, a builder can be a reasonable way to get online quickly. The trade-offs show up later. Advanced features, custom design and search optimization can be limited, costs grow as you add features, and moving to another platform usually means rebuilding the site from scratch, since the design and content often cannot be exported cleanly.
Good to Know
Before choosing a builder, ask three questions. Can I connect my own domain name? Can I export my content if I leave? What will it cost when I add the features I will want in two years, such as bookings, more pages or a store? Make sure the domain is registered in your name, so you keep it whatever you decide.