What It Is
An email alias is a second name for a mailbox you already have. If your mailbox is maria@yourbusiness.com, you might add aliases like info@, bookings@ and press@ that all land in Maria’s inbox. It is like a house that receives mail addressed to both its owner and the family business. There is still only one mailbox, one login and one place to check.
Why It Matters for Your Business
Aliases let a small team look organized without the cost of extra accounts. A salon can publish appointments@ on its website and jobs@ on a hiring post, then use inbox filters to sort them automatically. If the person handling bookings changes, you move the alias to a different mailbox, and customers never need to learn a new address.
Good to Know
Aliases and forwarders sound similar but are not always the same. An alias normally lives inside the same email system as the mailbox, while a forwarder can send mail anywhere, including outside providers. Check whether your provider lets you reply from an alias address, so customers who write to bookings@ get answers from bookings@ rather than your personal address.